The news: Small and medium-sized business (SMB) owners are preparing for a recession—and marketing is first on the chopping block, per a report from Clarify Capital. 28% of SMB owners say cutting marketing or ad spending is the first action they’ll take in the event of a recession—higher than any other category. Our take: Preparing for a recession is a necessity for SMBs that will be hit the hardest, but for those that deem reduced marketing budgets as a core strategy, it’s critical to take an approach that will save costs without sacrificing reach.

Cannes Lions, an annual opportunity for advertisers to score accolades for their creativity, is refining its agenda to acknowledge how that work drives business.

We examine how some smaller financial institutions can outperform their larger counterparts.

36% of marketers worldwide will increase investment in brand marketing this year, a 13 percentage point increase over 2022, according to a December 2023 report from WARC.

As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.

Seventy percent of marketers expected budget cuts from 2022 to continue into 2023, according to data from performance marketing firm Wunderkind. Here are five ways marketers can balance managing budget constraints with getting results, including cutting down on paid media, focusing on brand building, and diversifying to avoid risk.

This report will cover eight key pivots B2B companies made during the coronavirus pandemic and explore lessons learned and considerations moving forward.

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.