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EMARKETER

Mail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mail
OpenAI could be the big winner of the latest Apple Intelligence genAI updates

OpenAI could be the big winner of the latest Apple Intelligence genAI updates

Article
Dec 11, 2024

Apple’s AI update embeds ChatGPT across iPhones and iPads, putting OpenAI’s tech at users’ fingertips and reshaping how genAI fits into daily life.

Postal optimizations that will maximize cost-saving in direct-mail campaigns

Article
Nov 01, 2023

Over 40% of direct marketers are concerned about declining response rates and budget constraints relating to printing, paper, and postage, according to Quad’s Direct Marketing Revolution 2023 report. And 32% are struggling to provide relevant, personalized, and customized messaging for consumers.

US marketers favor social media and TV for ad spend

US marketers favor social media and TV for ad spend

Article
Jul 26, 2023

US marketers are allocating more of their advertising budget to social media and TV (19% each) than digital (14%), email (12%), and out-of-home (OOH) (7%) media channels, according to Quad.

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