Lookalike modeling Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Lookalike modeling
Why commerce media's fourth performance marketing channel is driving incremental growth
Article
May 19, 2026
Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
Amazon partners with InfoSum and Magnite to boost its value for advertisers
Article
May 28, 2025
Inside Amazon’s partnerships with InfoSum and Magnite: The new integrations highlight Amazon’s goal to be an essential platform for advertisers.
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