Livestream advertising Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Livestream advertising
Meta expands live shopping to challenge TikTok
Article
Jun 18, 2026
The company is expanding live shopping capabilities and ad formats on Instagram and Facebook as the format gains traction.
Pause ads come to Twitch, gaining momentum across livestreaming
Article
Feb 11, 2026
Amazon’s Twitch platform is testing pause ads as 51% of viewers act on them, betting on less intrusive formats to drive livestream reach.
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