Live-service games Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Live-service games
Scopely’s $3.5 billion Pokemon Go acquisition signals in-game ad opportunities as Niantic focuses on AI
Article
Mar 12, 2025
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
NetEase lays off Marvel Rivals' US team despite game's massive success
Article
Feb 19, 2025
NetEase lays off Marvel Rivals’ US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.
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