eMarketer principal analyst Debra Aho Williamson and forecasting analyst Eric Haggstrom discuss Facebook's earnings, $6 billion Jio investment, changes to Messenger Kids and what's happening with its digital currency Libra.
eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss why companies are abandoning Facebook's cryptocurrency, AMC Theaters' recent foray into the streaming wars, younger viewers' preference for Netflix vs. YouTube and more.
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
Powerful data and analysis on nearly every digital topic.
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