In our newest forecast for time spent, mobile devices still attract more than half of all digital time, but CTV is catching up.

PC sales spiral but Mac sales are up 40% YoY: Cooling PC demand and uneven supply have contributed to a YoY contraction of 15% that’s likely to stretch into Q4. Apple’s steady supply has helped its growth.

Is AI becoming Big Brother? Human presence and emotional-state detection technologies are raising civil rights alarms bells. Although they could have merits for productivity, they’re also invasive and error-prone.

The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.

Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.