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EMARKETER

Kiip Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Kiip
Cleaning Up the Digital Media Supply Chain

Cleaning Up the Digital Media Supply Chain

Report
Aug 07, 2018

Programmatic supply chains are opaque, and advertisers don’t know much about where their spending ends up. That means they, and publishers, are losing out to fraud and the tech tax.

How Blockchain Could Help Improve Transparency in Digital Advertising

How Blockchain Could Help Improve Transparency in Digital Advertising

Interview
Aug 06, 2018

Brian Wong, co-founder and CEO of Kiip, discusses the benefits of taking ad campaign reporting to the blockchain.

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