Kiehl's Trends & Statistics
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Industry KPIs: Walmart and Amazon strengthen hold on beauty ecommerce sales
Article
Sep 06, 2024
Amazon and Walmart scoop up beauty sales as shoppers search for convenience: Our Industry KPIs data shows that the two account for the majority of purchase intent clicks in the beauty and personal care category.
Why retailers should care about the post-purchase experience
Article
Mar 08, 2024
Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
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