CPG brands hike prices to pad their margins: Companies are leveraging data to minimize the share of consumers who trade down to less expensive options. (This article was written with the assistance of ChatGPT.)

Kellogg looks to snacks for growth: The CPG company will spin off its weaker cereal and plant-based divisions into separate entities to increase profits and return value to shareholders.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Gail Horwood, senior vice president of integrated marketing at the Kellogg Company, spoke about the challenges of merging disparate data sets.