Jic Trends & Statistics
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JIC’s measurement audit shows a sector diversifying beyond Nielsen
Article
Jul 15, 2025
The news: Comscore, iSpot, and VideoAmp passed the Joint Industry Committee’s (JIC) midterm audit to maintain certification for the 2025-2026 broadcast season. Our take: The JIC’s certification and sports-heavy audit process could help iSpot, Comscore, and VideoAmp gain ground on Nielsen.
Advertisers are increasingly confident in Nielsen alternatives
Article
Nov 01, 2024
Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.
The Joint Industry Committee certifies iSpot, completing its Nielsen-alternative trifecta
Article
Aug 14, 2024
The Join Industry Committee’s big step forward: The certification of iSpot could accelerate adoption of non-Nielsen measurement currencies.
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