According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.

Larger retailers are beginning to act more like digital media companies by leveraging their web traffic and first-party customer data into ad businesses.

This report features our latest forecasts for proximity mobile payment users in Latin America, with breakouts for Argentina, Brazil and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

Nate Shurilla, APAC Head of Innovation of iProspect, spoke about how voice technology is being used in China and other potential opportunities.

Social media is hardly synonymous with shopping, but that hasn't stopped social platforms from positioning themselves as pseudo-retailers.

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.

The social platforms are getting serious about long-form shows. Here’s what’s driving Facebook, Instagram, Snapchat and Twitter toward this form of video—and what advertisers need to know.

Google’s shift to mobile-first indexing and a slew of new technologies like Accelerated Mobile Pages, Progressive Web Apps and Android Instant Apps are changing the nature of the mobile web. Here’s what marketers need to know to keep up with the competition.