Industry benchmarks Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Industry benchmarks
Young consumers must reset their financial expectations—and banks can help
Article
Nov 27, 2024
Industry KPIs: Push notifications continue to be an effective awareness and performance channel
Article
May 01, 2024
Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.
Exclusive: Instagram's nano-influencers outperform—as do TikTok’s upper echelon of creators
Article
Mar 28, 2024
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.
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