Brands need to prepare for third-party cookie deprecation now. “We’re going backward to less personalized ads and less relevancy, and consumers are frustrated with that,” said Logan Patterson, senior director of global business advisory services at Slalom. Patterson, along with two other senior digital marketers, weighed in on pressing questions about an impending future without third-party cookies at our recent Tech-Talk Webinar, “Designing the Future of Enterprise Customer Data Strategy.”

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.