Icloud Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Icloud
Apple Turns 50
Report
Mar 31, 2026
As Apple celebrates its 50th anniversary, we dive into how the company has grown as leader in marketing, retail, and services—and what’s next.
Apple’s TV streaming segment losing a billion a year
Article
Mar 20, 2025
While Apple TV+ lost money, Services revenue hit $96.2 billion in 2024—showing Apple’s broader ecosystem is carrying the weight of its content ambitions.
Apple’s services fuel growth as iPhone sales slow and consumer spending tightens
Article
Jan 31, 2025
While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.
US Digital Video 2020
Report
Oct 05, 2020
The coronavirus pandemic has accelerated cord-cutting and boosted streaming video viewing.
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