Holiday retail promotions Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday retail promotions
Christmas in July tests shoppers’ appetite for deals
Article
Jul 17, 2026
Wayfair and QVC set “Christmas in July” events, but frequent promotions risk shopper fatigue and weaker returns.
Best Buy teams with McDonald’s for Monopoly giveaways
Article
Sep 29, 2025
McDonald’s is bringing back its Monopoly promotion after nearly a decade, with help from an unexpected retailer: Best Buy. The partnership between Best Buy and McDonald’s could be a harbinger of things to come, as companies across industries look for ways to broaden their appeal to value-seeking customers—and as retailers with media networks look to bring in more nonendemic advertising dollars.
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