High-yield savings Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for High-yield savings
High-yield savings accounts drive customer satisfaction

High-yield savings accounts drive customer satisfaction

Article
Apr 23, 2026

A new Openbank survey shows customers appreciate accounts and recommend them to friends.

Stablecoin rules become a flashpoint for bankers

Article
Jan 16, 2026

Banks, crypto companies, and Congress continue to grapple with regulating the space.

SoFi’s products excel at targeting customers’ needs by life stage

Article
Jul 17, 2025

The news: We’ve covered the importance of life-stage banking, which demonstrates an understanding of customers’ most pressing needs and helps banks move past product-centricity. With its family-focused products, SoFi demonstrates what this strategy can look like in practice. Our take: SoFi is far from the only bank to have developed products aimed at solving target customers’ financial challenges. But its holistic approach to financial health could help it stand out when young parents are looking for the right fit for their families, especially considering its savings rate—which is well above many of its traditional competitors’. Customers' deposits are largely determined by banks’ rates, and are much more volatile than many banks assumed. Learn more by reading our article, “Customer deposits are more volatile than banks assumed: What banks can do to keep them.”

Fintechs secure almost half of all new checking accounts, report finds

Article
Apr 29, 2024

Traditional financial institutions are losing new business to digital competitors. But banks can still compete.

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