Gvp Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gvp
MFA sites are a persistent problem thanks to genAI
Article
Nov 21, 2024
Generative AI is making the MFA problem worse: Some brands report as much as 40% of their ad spend going to MFA sites, per Adweek.
Google is refunding clients burned by improper video ad placements
Article
Aug 15, 2023
Google issues refunds for misplaced ads: A June report claiming 80% of its third-party video ad positions didn’t meet standards raised a firestorm in the industry.
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