Global toy industry growth Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Global toy industry growth
Kidults push the global toy market to $123 billion as play extends beyond childhood
Article
Jun 09, 2026
Spending by consumers ages 15 and older has more than doubled since 2020.
Lego sales outpace the broader toy market
Article
Mar 10, 2026
Effective IP expansion and local manufacturing drive outsize gains.
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