Global ecommerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Global ecommerce

Retail’s Biggest Shopping Festival: The Singles’ Day Opportunity with AliExpress | Reimagining Retail

Audio
May 20, 2026

On today’s podcast episode, we discuss why the mega shopping festival Singles’ Day is so much larger than Prime Day, how the event is more interactive, and how US retailers and brands can start capitalizing on Singles’ Day as a cultural moment, a marketing opportunity, and a demand driver. Tune in to hear the discussion featuring Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Christopher Carl, Head of Marketing & Commercial Strategy for the US at AliExpress (Alibaba Group).

Retail and Ecommerce Sales Benchmarks: Q4 2025

Retail and Ecommerce Sales Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Amazon vs. Other Retailers’ Benchmarks: Q4 2025

US Amazon vs. Other Retailers’ Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2025

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2025​

US Ecommerce Sales Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2025

US Grocery Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Holiday Ecommerce Sales​ Benchmarks: Q4 2025​

US Holiday Ecommerce Sales​ Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2025​

US Total Retail Sales Benchmarks: Q4 2025​

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2025

Worldwide Ecommerce Benchmarks: Q4 2025

Report
Dec 05, 2025

This is the Q4 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Temu parent PDD warns of volatility as trade pressures rise

Temu parent PDD warns of volatility as trade pressures rise

Article
Nov 18, 2025

Global ecommerce is tightening as major markets close de minimis loopholes and China increases tax scrutiny, putting fresh pressure on platforms like PDD and its international arm Temu. Nearly 1 in 5 US consumers say shifting trade policies may discourage them from buying internationally, adding to the company’s challenges amid uneven spending in China. PDD delivered mixed Q3 results, with earnings beating expectations but revenue slightly missing. The overall picture suggests the company must transition from relying on duty-free advantages to strengthening marketplace fundamentals, even as improving user trends signal early signs of resilience

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Can TikTok Shop crack the US ecommerce market?

Article
Jun 12, 2023

TikTok aims to quadruple the size of its global ecommerce business in 2023. But TikTok Shop’s US rollout has been complicated—and that could have implications for the company’s aggressive goal.

eMarketer Live Analyst Series: Global Ecommerce

eMarketer Live Analyst Series: Global Ecommerce

Video
Jul 15, 2019

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

How US Brands Can Leverage Amazon for International Expansion

How US Brands Can Leverage Amazon for International Expansion

Interview
Oct 31, 2018

Quartile's Daniel Knijik and Alfaparf's Andrea Omodei explain why Amazon is an important sales and marketing tool for brands expanding internationally.

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