"The collective impact of messaging is that you’re engaging with the people you have the deepest and most powerful relationships with,” said Steve McKnight, managing director of GIPHY Ads. “That’s where culture is made.”

On today’s podcast episode, we discuss where GIFs came from, how GIF user behavior changes, and which ones work best for brands. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, Analyst Emmy Liederman, and the Vice President of Client Solutions at Giphy Alix McAlpine. Listen everywhere and watch on YouTube and Spotify.

On today’s podcast episode, we discuss how much the merger with xAI can move the needle for X, if the social platform can recoup the kinds of ad dollars it was making before Elon Musk bought them, and where X users have migrated to (if anywhere). Join Senior Director of Podcasts and host Marcus Johnson, and Analysts Marisa Jones and Emmy Liederman. Listen everywhere and watch on YouTube and Spotify.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.