They often don’t have real-time data capabilities. Partnering with a fraud-focused fintech could be a solution.

Uber taps in to OOH and self-serve ads as its ad empire expands: Advertisers can now display car-top ads on 3,500 cars in several US cities, targeted by ZIP code.

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

TikTok sees an opportunity in local content: The video app is testing a new feed that displays algorithmically recommended videos made in your area.

This report describes how the pandemic, operating systems, and a new US president will affect mobile advertising.

Mobile retail apps are critical to succeed in today’s omnichannel commerce landscape, but many retailers are still behind the curve. This report provides an overview of the retail app market, successful tactics of the market leaders, and what retailers should do to get their mobile app strategies right.