Gen x shoppers Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gen x shoppers
D2C brands look beyond Gen Z and millennials for growth
Article
Jul 13, 2026
Brands find big opportunities with Gen X and baby boomers.
Valentine’s Day 2019: Fewer Givers, Greater Spending
Article
Feb 11, 2019
Valentine's Day is evolving and growing to be more inclusive—with that, consumers are celebrating and shopping differently.
Powerful data and analysis on nearly every digital topic.
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