Gaming industry news Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Gaming industry news
Scopely’s $3.5 billion Pokemon Go acquisition signals in-game ad opportunities as Niantic focuses on AI
Article
Mar 12, 2025
Scopely’s $3.5 billion acquisition of Niantic’s games division strengthens its position in mobile gaming. Pokémon Go’s live-service model opens new revenue streams through in-game advertising, branded integrations, and sponsorships.
UK regulator rejects Microsoft’s Activision Blizzard deal
Article
Apr 27, 2023
UK regulators block Microsoft’s attempt to consolidate a gaming behemoth, sending Activision Blizzard stock spiraling. Microsoft faces a tough antitrust fight.
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