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Food choices Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Food choices

Consumers still put affordability ahead of health at the grocery store

Consumers still put affordability ahead of health at the grocery store

Article

Jul 17, 2026

Affordability drives food purchases more than health, but brands that pair value with nutrition stand to gain.

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