The news: Openvibe, an aggregator for social networks including Threads, Mastodon, and Bluesky, is broadening its scope, giving brands and publishers a fresh channel to build visibility without relying on algorithms or paid reach. The ad-free platform is adding support for RSS, a web standard that lets users subscribe to updates from blogs, news outlets, and other publishers in real time. This opens the door to tracking sources like Substack, Medium, and other independent media, all in one place. Our take: With no algorithm to boost weak or low-signal content, publishers should write strong and descriptive headlines to encourage engagement. Brands should consider publishing blog versions of social media and newsletter content to get on more RSS feeds and cross-post across social networks to maximize reach.

This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

Getting AI products to operate correctly takes a lot more effort than just flipping a switch and letting a machine do the work.