MrBeast filed to trademark “MrBeast Financial.” The filing’s contents suggest that an app and a range of financial services—including banking and a crypto exchange—may be in the works. Entering financial services as a provider (e.g., launching a crypto trading platform under a company owned by MrBeast’s enterprise or starting a branded neobank) would be an entirely different world from media and merchandising. The threat to banks based on generational appeal is already a problem. And whatever happens with MrBeast Financial, that problem keeps getting worse.

A popular influencer has recommended drastic changes in daily spending.

Sponsored content from influencers can help the payments network as it tries to build brand awareness among younger consumers

We examine how some smaller financial institutions can outperform their larger counterparts.

We look at the social media trends that hold Gen Zers’ limited attention spans.

For issuers, an easy dispute process can boost customer satisfaction. But they must balance this with their merchant relationships, who bear the brunt of the costs

Influencer marketing is becoming a need-to-have for payment brands’ marketing teams. While not without risks, it’s key to building awareness and creating relationships with young consumers.

To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.

To out-influence Gen Zers’ favorite financial social media creators, banks should mimic certain finfluencer strategies.