OpenAI introduced a wide swath of app integrations for ChatGPT, pushing the generative AI (genAI) chatbot toward super app status. Spotify, Booking.com, Zillow, Canva, Figma, and Expedia are now all part of the ChatGPT experience. Brands should start treating ChatGPT like a search engine, app store, and marketplace all in one. Marketers should create and tag their content so it can surface naturally in ChatGPT responses. Generative engine optimization (GEO) strategies include structuring content and product copy with mini headlines and using concrete language over abstract phrasing to boost appearances in output.

Klarna Started trading on the NYSE on Wednesday under the ticker symbol KLAR. Klarna’s stock opened at $52 per share—well above anticipated levels of $35-$37 per share—and closed at $48.82. By the end of the day, the buy now, pay later (BNPL) player was valued at $17.3 billion. Klarna’s IPO outperformance signals investor hunger for major tech listings, following Circle and Figma’s standout public offerings. As Klarna moves deeper into the US BNPL market, Siemiatkowski said that different use cases between the Affirm and Klarna Cards will determine the future of each fintech player.

Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.

Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.