Essencemediacom Trends & Statistics
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Omnicom to win Adidas’ global account as clients seek scale, data, and AI
Article
Jul 01, 2026
Omnicom secures Adidas: Omnicom is set to win Adidas’ $512M global media account as data, AI, commerce, and scale outweigh media buying alone.
FAQ on data clean rooms: How retail media is driving adoption as marketers demand proof
Article
Jan 09, 2026
This FAQ explains how data clean rooms have become essential infrastructure for retail media, enabling privacy-safe data collaboration, closed-loop measurement, and proof of performance as ad spend grows and marketers demand greater accountability.
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