After a 20% jump in streaming subscription prices, when will consumers cut back?

Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.

The news: US ad employment continued its downward trend in June, with jobs in advertising, public relations, and related fields decreasing by 700 jobs, per the Bureau of Labor Statistics’ monthly employment report. The decrease marks the seventh consecutive month of ad industry job losses, per Ad Age. Our take: Rather than a temporary slump, declining ad employment is marking a structural shift that risks prioritizing cost-cutting and short-term efficiency over human insight and brand-building expertise.

Both firms are slashing hundreds of jobs, citing AI efficiencies and market shifts—signaling a future where only the AI-proficient survive.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.

US advertising and PR sector witnessed job growth in July: Amid the broader economic slowdown, how long can the rally last?

Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.

In this Analyst Take, we asked analysts from marketing & advertising, retail & ecommerce, connectivity & tech, digital health, and fintech to share their insights on layoffs, hiring freezes, and hiring trends within those industries. Here’s what they discovered and what they see in store for the future of work.

They’re looking for work-life flexibility and better pay. But economic skittishness, dried up funding, and crypto instability point to a rocky future.

Advertising feels the economic squeeze: The industry lost 2,400 jobs last month despite an overall employment increase and record digital spending.

Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

New numbers show some growth in ad jobs: However, even though jobs in some areas of the industry have begun to come back, a rebound with agencies will likely be uneven.

Is AI taking over the HR department?

Hispanic consumers have endured exceptional financial volatility—mostly bad—during the pandemic. Even in normal times, this population is a moving target, with its diverse components evolving in financial strength, degrees of acculturation, and digital engagement.

LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.

Younger boomers are wealthier than Gen Xers and millennials. But with retirement—voluntary or involuntary—now on their horizon, many younger boomers are going to face new financial challenges for which they are not fully prepared.