Loyalty is in decline. Customers form lasting connections with brands and products they love, but they’re still willing to shop elsewhere when price, value, and experience don't meet their expectations.

If you’re happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It’s not just about making consumers happy. They’re drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.