Earth day Trends & Statistics
5 charts for marketers on sustainability
Some 47% of Gen Zers favor brands and companies that support sustainability, according to March 2023 data from ISCS and Big Village. Here’s a closer look at how brands and marketers are focusing on sustainability in 2024.
Companies are rolling out more sustainability initiatives than ever, with mixed results
Retailers struggle to find a balance between growth and sustainability: Efforts to reduce environmental footprints often run counter to the desire to grow sales.
Brands and retailers look to Earth Day to boost their eco credentials
Brands and retailers prioritize sustainability for Earth Day, but actions speak louder than words: Amazon, Apple, and Coca-Cola are some of the brands touting their green initiatives this April amid growing consumer concern over the environment.
The top reasons consumers hesitate when purchasing eco-friendly products
Here's why some consumers don't buy eco-friendly products
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