Direct-to-consumer Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Direct-to-consumer
Podcast | A Place for Digital Natives to Test Brick-and-Mortar

Podcast | A Place for Digital Natives to Test Brick-and-Mortar

Audio
Mar 12, 2019

In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

In Search of Scale, Direct-to-Consumer Brands Flock to TV

Article
Feb 15, 2019

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.

Digital Investments Pay Off for Walmart in Ecommerce Race

Digital Investments Pay Off for Walmart in Ecommerce Race

Article
Feb 14, 2019

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Article
Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Direct-to-Consumer Brands 2019

Direct-to-Consumer Brands 2019

Report
Jan 14, 2019

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

Direct-to-Consumer Brands Upended Retail—Now They’re Changing the Agency Model

Article
Dec 19, 2018

Direct-to-consumer (DTC) brands such as Warby Parker, Casper and Everlane have shifted how brands interact with their customers. By cutting out the middleman and establishing online relationships with customers directly, guaranteeing swift delivery and painless buying experiences, as well as positioning themselves as a better alternative to the status quo, DTC brands are carving out a new retail experience.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Where Direct-to-Consumer Brands Are Winning Consumer Confidence

Where Direct-to-Consumer Brands Are Winning Consumer Confidence

Article
Oct 04, 2018

Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.

Using Marketing Data for Merchandising

Using Marketing Data for Merchandising

Report
Sep 06, 2018

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

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