Digital identity Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Digital identity
Blockchain Trends in Financial Services 2026

Blockchain Trends in Financial Services 2026

Report
May 28, 2026

Blockchain is transforming payments, identity, and investing. Financial institutions must modernize quickly or risk losing relevance amid the shift to real-time, programmable systems.

Helpful agents, frictionless AI, and easy payments: How convenience will reshape retail in 2026

Article
Dec 18, 2025

As retailers prepare for next year, they acknowledge that convenience has evolved from a value proposition to a structural shift in how all of retail operates. We asked leaders across retail media, digital identity, payments, mobility, and connected commerce, and they agreed that convenience will continue to change throughout the next year as expectations shift and AI eliminates friction.

Fandom deepens Gen Z targeting with new data tools

Fandom deepens Gen Z targeting with new data tools

Article
Jul 28, 2025

Fandom has partnered with Experian and Audigent to enhance its AI-driven Helix platform, integrating over 2,400 syndicated audience segments to deliver deeper fan insights. The move empowers marketers to combine third-party data with first-party fan behavior, unlocking targeting based on motivations, not just demographics. Early results show significant brand lift in awareness and purchase intent. This partnership marks Fandom’s evolution into a data-rich media platform, aiming to help advertisers tap into emotional fandom signals across CTV, mobile, and digital. Despite criticism over ad clutter, the platform’s scale and Gen Z reach position it as a leader in culture-driven targeting.

From app to avenue: Facetune launches first OOH campaign

Article
Jun 03, 2025

Facetune, the photo editing app from Lightricks, has expanded from digital screens into the physical world with its first out-of-home (OOH) ad campaign in the US.

The Trade Desk beats Q1 expectations, posts 25% revenue growth

Article
May 09, 2025

After last quarter’s rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.

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