Decision-makers Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Decision-makers
LinkedIn adds CTV and video tools to win B2B ad dollars
Article
Jun 04, 2025
LinkedIn doubles down on B2B video and CTV: New tools help marketers capture attention and drive full-funnel impact.
Bloomberg Media launches Weekend Edition to boost subscriber retention
Article
Oct 21, 2024
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
LinkedIn introduces genAI campaign creation tool to boost B2B digital advertising growth
Article
Oct 03, 2023
LinkedIn debuts campaign-creation tool powered by generative AI: Platform is out to address unique challenges in reaching B2B decision-makers.
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