They’re prioritizing financial health over social experiences.

The news: A recent survey by The Harris Poll for Current.com found that Gen Zers and millennials value financial health more than physical attractiveness in a potential romantic partner. Among both generations, 33% prioritize a partner’s emergency savings over their looks. This contrasts sharply with 23% of Gen Xers and 18% of baby boomers, who are more likely than Gen Zers to have emergency savings themselves and may not prioritize this in a partner. Our take: We’ve covered how Gen Zers are putting their financial goals on pause to prioritize summer fun and living in the moment. And we recommended that financial institutions (FIs) gently remind Gen Zers of their financial goals and how to reach them while still supporting their priorities.

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

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