This FAQ explores why event marketing is growing, what new technologies are changing the event landscape, and how marketers should approach event strategy in 2026.

With consumers increasingly shopping across multiple channels, Roundel, Target’s media network, offers comprehensive media solutions that connect brands with customers at every stage. By combining on-site and off-site strategies, advertisers can maximize their return on ad spend and strengthen customer relationships.

Explore the benefits of B2B loyalty programs that generate 32% more long-term clients. Find out how personalized rewards and strategic value can strengthen your customer relationships and drive repeat business.

As brands look for innovative ways to keep customers engaged with their loyalty programs, they are shifting their focus from just offering incentives and rewards to generating real relationships with customers based on what they actually want and need, said a speaker during a recent Tech Talk Webinar. Here are three ways that brands can put the customers at the heart of their loyalty program in order to create long-lasting connections.

Incumbent banks remain firmly in the lead against neobanks on digital trust—but there are threats to keep their eyes on.

Neobanks face a widening gulf with incumbents on digital trust. These disruptors must prioritize ways to build up this key commodity amid unprecedently difficult market conditions.

US banks are facing a consumer crisis of faith amid market turmoil. The trust-building actions banks take now will determine how their customer relationships fare in the future.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

Companies should have a rubric in place to evaluate and essentially score or rank their current customer set. Such a framework allows marketers and all customer-facing teams to align on how to best serve and grow each individual account in a profitable manner.