Customer acquisition cost Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Customer acquisition cost
HubSpot’s Starter Story acquisition is the latest marketing software-to-media network play

HubSpot’s Starter Story acquisition is the latest marketing software-to-media network play

Article
Feb 26, 2026

HubSpot, Canva, and Semrush build publisher arms to secure first-party reach as AI disrupts search.

Neobanks Confront Uncertainty

Neobanks Confront Uncertainty

Report
Jul 26, 2022

A looming recession and economic turmoil will hinder neobanks’ ability to get in the black. They’ll have to fight to create profitable and sustainable growth—and put investors’ and customers’ minds at ease.

The Era of Uncertainty: Canadian Banks

The Era of Uncertainty: Canadian Banks

Report
Jul 19, 2022

Macroeconomic and geopolitical concerns are forcing Canadian financial institutions to address issues surrounding consumer financial health, US acquisitions, and a potential fintech flameout. In the long term, open banking, digital transformation, and omnichannel personalization will pose unique challenges.

The Era of Uncertainty: US Incumbent Banks

The Era of Uncertainty: US Incumbent Banks

Report
Jul 14, 2022

A looming recession and global turmoil threaten US incumbent banks’ bottom lines. But refocusing on core tech priorities and consumer needs will help banks reclaim the high ground in the fight for customers and talent.

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