Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.

Commerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.

Snap debuted a new ad suite for marketers and developers, offering an “App Power Pack” that includes new bid strategies, ad formats, optimization strategies, and targeting capabilities to boost ROI, per MediaPost. Snap’s ad suite is an important step in the company’s efforts to cement its strength in advertising and curb slowing growth. We forecast the platform’s ad revenues will continue falling in the low single digits through 2027. But with competitors already offering similar products, Snapchat needs to go a step further to stand out.

We explore best practices for optimizing acquisition costs.

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.