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Cord-cutter Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cord-cutter
Television Update Fall 2019

Television Update Fall 2019

Report
Nov 26, 2019

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

Daily Forecast: US Cord-Cutters Overshadow Cord-Nevers

Video
Aug 07, 2019

eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. Watch now.

Most Cord-Cutters Aren’t Missing Cable TV

Most Cord-Cutters Aren’t Missing Cable TV

Article
Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

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