In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.
Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.
eMarketer senior forecasting analyst Oscar Orozco tees up our numbers for the US non-pay TV population and how we define cord-cutters and cord-nevers. Watch now.
At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.
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