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Copycat Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Copycat
Instagram’s newest copycat target is BeReal

Instagram’s newest copycat target is BeReal

Article
Aug 24, 2022

Instagram is jealous of BeReal’s attention: But if it wants to copy the newer app’s core features, its own reputation and clutter will get in the way.

Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads

Facebook's (and social media's) identity crisis, Twitter's liability, and retouching ads

Audio
Jul 15, 2021

On today's episode, we discuss what Facebook has become and is trying to be, what to make of social media platforms looking more and more alike, and which of these "copycat" moves might strike gold. We then talk about the significance of Nextdoor going public, how India's social media content liability laws could impact Twitter (and others), and some changes as to what advertisers can, and can't, do on social media. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

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