Consumer insights Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Consumer insights

3 Consumers Retailers Must Know in the AI Era | Reimagining Retail

Audio
Apr 01, 2026

On today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.

The Ecommerce Delivery Opportunity

The Ecommerce Delivery Opportunity

Report
May 23, 2024

Delivery is a critical component of ecommerce fulfillment, but accessing this opportunity requires brands and retailers to navigate a complex set of options and find ways to meet rising consumer expectations.

3 in 4 marketers are using AI for content creation—with most ‘cautiously optimistic’ about its ability to drive growth

3 in 4 marketers are using AI for content creation—with most ‘cautiously optimistic’ about its ability to drive growth

Article
Jan 18, 2024

Marketers embrace AI with a 7/10 optimism rating: AI's role expands in content creation and strategic marketing growth.

Half of consumers plan to start their holiday shopping before November

Article
Jul 31, 2023

Holiday season creep is here to stay: Half of shoppers plan to start shopping before November.

Walmart, Kroger continue to invest in their retail media networks

Article
Mar 30, 2022

Grocers fine-tune their retail media networks to attract CPG dollars: Kroger and Walmart’s new features aim to improve advertisers’ experiences and results, but they may fall short of expectations.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

More D2C Brands Are Relying on Traditional Channels. Here's Why.

Article
Jan 23, 2020

With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.

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