Connected tv (ctv) advertising Trends & Statistics
Netflix, Disney, YouTube vie for FIFA rights despite time-zone hurdles
FIFA rights draw bidders: Netflix, Disney, and YouTube weigh $1.5B+ World Cup bids as tougher US kickoff times cloud the investment.
Offsite programmatic retail media ad spending is surging
Offsite programmatic retail media ascendant: A 167% spike in the category will help drive US retail media to $81.6 billion by next year.
Are marketers up to date with CTV ad measurement, US programmatic video, and movie theater ad buys
On today's episode, we discuss measurement in connected TV (CTV) advertising. "In Other News," we talk about the most interesting part of US programmatic video advertising in 2022 and whether or not it's time to hit play on movie theater ad buys. Tune in to the discussion with senior platform experience manager at MNTN Imani Clark and our analyst Ross Benes.
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