Colgate Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Colgate
AI Visibility Index: Personal Care & Beauty Q1 2026 Leaderboard
Article
Apr 13, 2026
In Q1 2026, we analyzed more than 5,200 ChatGPT responses across nine personal care and beauty categories to compile the AI Visibility Index.
Lessons in using shopper behavior to influence future ads from The Hershey Co., Colgate-Palmolive, Kroger, and more
Article
Oct 30, 2023
The Hershey Co. found a way to apply retail media data from Reese’s Peanut Butter Cups to other consumer packaged goods ads. The company learned that shoppers were buying shapes of Reese’s Cups based on their chocolate to peanut butter ratio, so it made two new products—one for peanut butter lovers and one for chocolate lovers, said Vinny Rinaldi, US head of media at The Hershey Co.
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