Data startup Astronomer turned an unlikely scandal into a viral branding win by embracing humor, celebrity power, and swift accountability. Following a Coldplay concert kiss-cam incident involving top execs, the company leaned in with a satirical ad starring Gwyneth Paltrow and backed by Ryan Reynolds’ Maximum Effort. The campaign’s charm came from its cultural timing, humor, and clear separation from product quality. Astronomer followed with decisive leadership changes and transparency, using the spotlight to explain its core offering. The result: a case study in how tone, timing, and authenticity can turn public mishaps into brand momentum.

Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.