Closed-loop Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Closed-loop
Ad Measurement Trends H2 2024

Ad Measurement Trends H2 2024

Report
Oct 29, 2024

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

The State of Payment Methods

The State of Payment Methods

Report
Feb 28, 2023

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

China eases COVID-19 policies, but factories are struggling to ramp up production

Article
Dec 07, 2022

China eases COVID-19 mandates: Restrictions are lifting as Beijing softens its stance on zero-COVID, but uneven implementation, worker shortages, and production migration could prolong economic recovery.

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