65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.

AI is accelerating the shift toward automation, data-driven precision, and real-time creative optimization. Here are the most common questions about how AI is changing the OOH channel.

This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.

Out-of-home (OOH) ad spending keeps climbing, powered by digital screens, in-store placements, and programmatic buying. Growth is steady, but budgets still lean on traditional formats as automation reshapes how brands plan and buy.

Following two tough years, US OOH ad spending will near its pre-pandemic levels in 2022, as advertisers embrace traditional outdoor placements, particularly billboards.

With COVID-19 putting pressure on media budgets, advertisers are figuring out how to realign their OOH strategies.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020.

Most digital display ads are now purchased programmatically in the US, but what’s next? We explore why digital audio, out-of-home and television are prime targets for programmatic buyers.