Chat Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Chat
Banking consumers want online access, fee-free ATMS

Banking consumers want online access, fee-free ATMS

Article
Oct 24, 2024

Online access and a fee-free ATM network are the two most important bank services/features according to US banking customers, per to a July 2024 survey from Nerdwallet conducted by The Harris Poll.

B2B marketers use web chat, text message for product discovery

B2B marketers use web chat, text message for product discovery

Article
Apr 12, 2024

77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.

The ChatGPT gold rush: What evolving AI tech means for the future

Article
Mar 23, 2023

Brands are scrambling to incorporate generative AI into their strategy to stay ahead of the curve. But according to our analysts, AI’s current uses are just the tip of the iceberg. We dig into some recent AI innovations (including Snapchat’s AI chatbot and GPT-4) and predictions for the tech’s evolution.

ChatGPT and Generative AI in Payments

ChatGPT and Generative AI in Payments

Report
Feb 24, 2023

ChatGPT has fast become one of the biggest buzzwords in payments. We delve into the future of generative AI, cut through the noise, and provide actionable steps for payment services providers to prepare for its rise.

Smart lighting, security drive increase in smart home device adoption

Smart lighting, security drive increase in smart home device adoption

Article
Feb 22, 2023

The share of worldwide video entertainment smart home device shipments will decrease between 2022 and 2026 as the number of smart security device and smart lighting device shipments grow.

Google and Microsoft play for king of the AI search castle

Article
Feb 15, 2023

Last week, Google and Microsoft each unveiled new AI-powered search tools, each of which made factual errors during demos. Both companies have hit stumbling blocks in the race for AI dominance they weren’t fully prepared to run. That said, Microsoft has created more buzz by integrating OpenAI’s popular ChatGPT into its Bing platform.

What marketers can learn from Mint Mobile’s ChatGPT-written ad

Article
Feb 13, 2023

From winning “an insane amount of PR coverage” to being nimble enough to strike at the peak of buzz, Aron North, Mint Mobile’s CMO, shares how the ad that had everyone talking came about and what other marketers can learn from his experience.

Most US adults still haven’t heard of ChatGPT

Most US adults still haven’t heard of ChatGPT

Article
Feb 09, 2023

As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.

7 ways brands, marketers, and retailers will use generative AI like ChatGPT and Lensa in the next few years

Article
Dec 09, 2022

AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.

Global Social Network Users 2020

Global Social Network Users 2020

Report
Dec 08, 2020

The pandemic has fueled greater social media usage worldwide and prompted revisions to our earlier forecasts. We now expect the total number of social network users to rise 8.1% in 2020, to 3.23 billion—equivalent to 80.7% of all internet users.

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Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Article
Apr 22, 2020

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Article
Jan 06, 2020

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

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