Cease and desist Trends & Statistics
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Perplexity steps away from its advertising goals without measurable monetization results
Article
Oct 10, 2025
Perplexity is taking a step back from its advertising initiatives amid struggles to monetize AI search. Marketers should pause planned investments in AI search until search ads are measurable and proven to be effective. AI adoption may be growing, but there remains no clear evidence that ad formats in AI search provide returns.
A tale of two startups: Anthropic and Perplexity
Article
Jan 02, 2025
AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.
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