Carplay Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Carplay
Drivers prefer voice technology over drive-thrus or employee interactions for food

Drivers prefer voice technology over drive-thrus or employee interactions for food

Article
May 20, 2025

Drivers overwhelmingly prefer voice assistants over drive-thrus, presenting a ripe opportunity for restaurants to cash in on convenience and curbside cravings.

Over 70% of licensed drivers will drive connected cars by 2028

Over 70% of licensed drivers will drive connected cars by 2028

Article
Dec 06, 2024

There will be 180.9 million connected car drivers in the US by 2028, reaching over 70% of licensed drivers, according to a September 2024 EMARKETER forecast.

Tech Trends to Watch in 2024

Tech Trends to Watch in 2024

Report
Nov 30, 2023

AI and advances in immersive media, connected cars, and sustainability tech made big splashes in 2023, but their impact may be even bigger in 2024.

US Connected Cars 2023

US Connected Cars 2023

Report
Oct 04, 2023

The number of US connected car drivers will reach about 175 million in 2027, and the systems they use will become more sophisticated as electric vehicles and embedded car operating systems become more common.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

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